Star Wars Battlefront was one of the most anticipated video game releases of 2015. We had the privilege, (and the burden), of cart blanche access to a film franchise with limitless ad fodder. Knowing we’d be competing with Star Wars co-branding and movie marketing hype of Death Star proportions, we decided to lean on a simple iconic moment from the very first film as the analogy to let the secret club of a billion nerds know their wildest battle fantasies were about to come true.
Ryan and I created the idea and wrote the musical. We sang a version of this song live in countless presentations - all the way up to EA's CEO.
Then we took it to Kevin Hart, director Wayne McClammy, and a bunch of other extremely talented people who embraced the idea and developed it into something truly insane. Between Facebook and YouTube, Madden Season racked up 5+ million views in the first 24 hrs, 22 million views in the first week, and so far has 40+ million total views and counting.
Plants vs. Zombies Garden Warfare is back and it's bigger, badder and uh...bigger than ever before.
Role: Creative Direction
Writer: Jon Korn
Art Director: Naomi Duckworth
Shooters are looking more and more alike these days. But Plants vs. Zombies Garden Warfare isn’t like any of them. It breaks a new genre wide open as a third-person shooter game that’s fun, silly and downright weird. So while everybody else is trying to out-epic each other, we were able to make fun of the conventions while announcing that the category will never be the same.
We created an augmented reality driving game for the Scion tC. We immersed gamers in a futuristic environment using a marker from tC print spreads. Players could virtually place their hands on the steering wheel of a tC and navigate around obstacles in a high-speed race for the fastest time. The site tracked and assigned bragging rights to the top 100 players.
The Scion iQ is small. People's attention spans are even smaller. Therefore, we created bite-sized content for YouTube touting the vehicle's number one benefit, parking.
We gave out some manly advice for Murphy-Goode's 30th anniversary.
Tasked to help launch Under Armour's newest product, Armour39, we created a 60 second video featuring renowned MMA fighter Georges St-Pierre and world-class trainer Natalie Uhling.
Many paths start with one price.
Cigarette butts, cans and food containers are common pieces of trash obscuring the natural beauty of our coast. We created posters, bags and t-shirts revealing the beauty of our coast, and promoting the annual Coastal Cleanup Day.
We created a interactive site that featured a hand-built neighborhood for Playstation’s Buzz Mega Quiz franchise. Each house represented a new franchise title.
And to show off the game, real actors were superimposed into the model homes. The neighborhood would also would cycle between day and night depending on what time zone you were in.
CamStache.com is the first augmented reality & facial recognition moustache. The site and iPhone app magically grows moustaches of all styles and positions them on your face.
Fred, Malcolm and I created this get people in the mood for the annual Petaluma Whiskerino facial hair growing contest.
Stuff from a few different Scion campaigns.
A collection of random personal projects.