In 2020, the Golden State Warriors are moving to a new arena in San Francisco, leaving behind the city of Oakland, a place they called home for 47 seasons. We decided to honor Oakland’s arena like we would any other sports icon: by retiring its number of years, 47, as if it were a jersey, making it the first arena in the NBA to have its number retired.
The #47 banner will forever hang alongside retired-player banners in the rafters of the Warriors’ new arena.
Liberty Mutual Scented Ad
Research shows that most people wait until they’re actually buying a car before they think about getting a car insurance quote. Research also shows that smell is the sense most closely connected with memory formation.
So we created ads scented with new car smell for Liberty Mutual Insurance. We figured as people test drove new cars, the new car smell would trigger subconscious memories about the Liberty Mutual ad they previously saw.
NFL rivals, Josh Norman and Dez Bryant, are technically not trash talking.
Directed by Jody Hill.
Samsung Galaxy Note8: Butter Hands
Samsung Galaxy Note8: Tiny Blanket
Samsung Galaxy Note8: Walker
Made for Summer
Summer is all about enjoying water, sand, and a total solar eclipse cliffside wedding.
Directed by Megaforce.
Samsung Galaxy S8 - Balloon
Samsung Galaxy S8 - Sunbather
Samsung Galaxy S8 - Eclipse
Take on the Machine
We built a multiplayer augmented reality racing game where players used an AR marker as a steering wheel to escape the city. We also published removable AR marker print ads in various car culture magazines like Dsport and Modified to get it in the hands of car enthusiasts.
Game Design: North Kingdom
Scion iQ Park!
The Scion iQ is small. People's attention spans are even smaller. Therefore, we created bite-sized content for YouTube touting the vehicle's number one benefit, parking.