iPath Origami

iPath :: Banners / Video / Site

What started out as a campaign about post it notes getting away, quickly evolved into a metaphor for how investors see ETFs. The mathematical intricacies of origami are a beautiful way of looking at exchange traded notes.

iPath Origami illustrated how science and art can meet and create a beautifully designed product. Robert Lang, a world-renowned origami artist, did a great job with the origami animals and helped us bring this incredibly successful campaign to life.