"Making of" iPath Origami

iPath :: Video

What started out as a campaign about post it notes getting away, quickly evolved into a metaphor for how investors see ETFs. The mathematical intricacies of origami are a beautiful way of looking at exchange traded notes.

The "Making of" video for iPath Origami shows the how we filmed the stop motion banner and gives some insight to how Robert Lang was able to create such amazing origami animals. The video drove an amazing 30% CTR from the banners and kept viewers on the landing page for over two minutes.