Scion iQ - Park!

The Scion iQ is small. People's attention spans are even smaller.
We created a bunch of :15 spots touting the vehicle's number one benefit, parking.

 

Double Park!

Park within a Park!

Optical Illusion Park!

Two Ficus Park!

Airport Park!

Peeping Tom Park!

Hill Park!

Presidential Park!

Grand Finale Park!

 

Role: Art Director Partners: Andy Sciamanna (CW), Michael Cornell (AD) CD: Ron Lim
Director: Simon Needham