Doritos x F1 - Taste the Thrill

We all crave it.
That tingle.
That spark.
That jolt of adrenaline that gets us off our asses.
We search for it in the stands.
We’re drawn to it at the bodega.
And no matter where we go,
we long for a taste of it.

Taste the Thrill.

In addition to the ”Taste the Thrill” film, we created a library of global assets for OOH and social.

”Taste the Thrill” became a new global platform that turned race-day excitement into social-first content,
immersive fan experiences, and Doritos Loaded food activations at major F1 races.

Role: Creative Director Partner: Ricardo Uribe
ACDs: Pedro Furtado, Fabio Santoro
Designers: Johann Vernizzi,
Producers: Daniel Chang , Danielle Riccardi, Jim King (Print)
Photographer: Saam Gabbay
Director: Antoine Bardou-Jacquet