Nike - Chinese New Year

During Chinese New Year, it’s custom for elders to give children red envelopes,
or Hong Bao (紅包). The children, then, politely refuse the Hong Bao.

This goes on for decades until the children grow up to have a family of their own.
Then, it’s their turn to give back to their elders.

In the first ever Chinese New Year film for Nike,
we put a spin on this old tradition.

Role: Creative Director Partners: Matt Meszaros, Matt Skibiak
AD: Jing Qiu CW: Liltree Qian
Designer: Helen Yu
Producers: Yuan Fang, Angela Liu
Director: Steve Ayson

”Perhaps Perhaps Perhaps” by 杨默依 & 沈力