Nike - Make Your Own Fortune

During Chinese New Year,
it’s tradition to wish each other good fortune.
But, athletes know wishing for fortune is not enough.

Our superstitions, our rituals, our
“spin three times and dribble before every free throw”
don’t mean a thing, if first, you don’t put in the work and
make your own fortune.

We created a series of films where athletes make it clear,
if they put in the work, they don’t need no stinkin’ fortune.

Role: Creative Director Partner: Matt Meszaros
AD: Josh King, Moon Qi CW: Gem Xu
Producers: Yuan Fang, Angela Liu
Director: Xi Ran