Nike - Excuses

A huge number of people in China believe that they suck at basketball because:

‘We eat too much pork and not enough beef’
‘We drink less milk then the Americans.’
And ‘Our schoolwork is too intense’.

We got characters to mock these ridiculous excuses.

 
 
 
 

Role: Creative Director Partner: Matt Skibiak AD: Josh King CW: Matt Meszaros
Director: The Malloys