Nike - Be The Proof
People who don’t wait for proof, believe without seeing.
They see something where others see nothing.
They step up and show the rest of us what’s possible.
The OOH was created to inspire Chinese athletes to be the proof.
Setbacks make comebacks. Be the proof.
Role: Creative Director Partner: Matt Skibiak AD: Josh King, Zhong How CW: Matt Meszaros
Director: The Malloys