Lay’s - Joy is a Simple Recipe

A lot of people don’t realize Lay’s
yellow bag Lay’s
contains just three ingredients.
Potato. Oil. Salt.

No matter who you are,
where you live, how old you look,
or maybe even what species you identify with–
everyone has three unique ingredients
that bring them simple joy.

Joy is a simple recipe.

The TV, digital and OOH campaign launched globally
in Australia (Smith’s), UK (Walker’s), Netherlands, France, Spain, Mexico, and India.

Each market finding their own unique insights that bring them simple joy.
(In Mexico, it was gossip that brought them the most joy.)

Role: Creative Director Partner: Ricardo Uribe
ACDs: Lennie Galloway, Thomas Gledhill AD: Nando Sperb (Print), Martha Jane Shafer (Print) CW: Rich Forzano (Print)
Designers: Johann Vernizzi, Pedro Zuccolini, Emily Devery
Producers: Marina Rodrigues, Rachel Saxon, Jim King (Print)
Photographer: João Canziani Director: Nick Ball